Residential Marketing Plan

There are many obstacles to getting the St. George Island Buyer's attention, helping the Buyer understand the market, and keeping Buyers focused on their goal of buying their dream home on St. George Island. Obviously, you need an experienced, successful REALTOR who knows St. George Island, employs leading edge technology, and utilizes a large percentage of the listing agencies income to advertise your home or building site. When you list with St. George Island Realty, LLC, you are employing John Shelby's experience and knowledge of the special marketing needs required to sell your St. George Island property within your time constraints. The following steps will be taken by you and your St. George Island Realty, LLC, REALTOR to insure success:

Step 1. Prepare Your Property For Sale

  • Set realistic goals by discussing the market with your REALTOR
  • Price your property aggressively, but keep it competitive
  • Discuss profitable Home or Lot improvements (some may be required to meet your goals)

Step 2. REALTOR To Prepare High-Impact Marketing Materials

  • High Quality Digital Photography of Your Home or Lot employing wide angle and other lenses
  • Full-Color Brochure Prepared on Microsoft Publisher
  • Distributed at: REALTORS Tour of Homes, Open Houses, and other public venues
  • Place "For Sale" Sign, directional signs, and brochure boxes where feasible
  • Write, produce and mail Newsletters to potential buyers
  • Mass mailings of Post Cards advertising St. George Island to potential Buyers
  • Make immediate telephone, in-person, email, and written Contact with most likely Buyers

Step 3. State of The Art Technology (All done within 24 hours of signature on Listing Agreement)

  • Place your Home or Lot on Multiple Listing System with Color Pictures
  • Place your Home or Lot on National Internet Sites like REALTOR.COM
  • Personal Introduction of Listing to St. George Island Realty agents along with other top SGI producers

Step 4. Consistent Media Advertising

  • Major Local Community Newspapers with special ads for big events
  • Glossy Regional and National Consumer Magazines
  • Industry Magazines as appropriate
  • Regional and Area Guides aimed at traveling vacationers
  • Radio ads when appropriate

Step 5. Showings and Open Houses

  • Suggestions for preparing the House for Showings (where possible)
  • Suggestions for Rental Homeowner's to prepare their property manager for showings while rented
  • Schedule Open Houses where and when feasible

Step 6. Consistent and Timely Follow-Up

  • Immediate response and timely follow-up to all leads
  • Encourage Buyers to make Serious Offers by explaining average difference between sale and list prices
  • Personally and actively manage Contracts to closing

139 East Gulf Beach Dr. - St. George Island, FL 32328
800.344.7570 - 850.927.4777
info@sgirealty.com